cognistreamer ideation innovation

Who’s in charge of this idea anyway?

The thing about good ideas is that usually more than one person has something to contribute. That’s why  groups have brainstorming sessions. And also why most agree “two heads are better than one”. All of that thinking contributes to the value of a collaborative environment facilitated by an online system, connecting the players by software available on a browser.

Of course idea management systems have other layers. There are mechanisms to tap into social science measurements to determine the wisdom of the crowd. The best ideas have more than just the most votes, but also the best ideas have the ones where the most similar ideas are submitted by various players, the ideas with the most comments, the most votes on the comments, the most views, the most “follows”, the most bookmarks…all of them contribute to the determination of which are the best ideas.

It is also good to set up various teams to work together. Usually these people have a common area of interest. Although the ideation process benefits from having different disciplines contribute (engineers, marketing people, financial folks), each with their own perspectives. Di Bono promotes the idea of different emotional perspectives weighing in like “let’s bring in the naysayers to pick this apart; let’s bring in the emotional people; let’s bring in those that like to share”. Good idea management systems help identify each type of person and integrate with their email to bring them to the discussion.

Idea management systems, like most collaborative tools (think Facebook) are very democratic. Everyone is on an equal footing. Unlike a meeting in the real world where frequently the most well paid person always has the best idea, contributors on a collaborative system have an equal voice in the process. Anyone’s idea counts. And good ideas frequently have multiple inventors.

Our interest in hierarchies may be more than just practical. As humans, we may be wired to appreciate them. In a recent study, “The Fluency of Social Hierarchy: The Ease with which hierarchical Relationships Are Seen, Remembered, learned and Liked” in the Journal of Personality and Social Psychology, a series of experiments found that hierarchical relationships were the easiest to understand.

Organizational charts were more easily memorized than other arrangements. As a result they were more liked. If you can see the layout of your relationships, you accept them and work more readily with your team. A collaborative idea management system can tie all the players in and you can even get a graphical representation of the team, with various power elucidated.

Who gets to vote, which gets to contribute, who is on this team…who the “innovation managers” are. When the best ideas are promoted, who will do the downstream analysis? It doesn’t make a difference what division you’re in, or what time zone the other guy is in, all that matters is that you’re on a team with a common purpose working together to come up with the best ideas and making the best ideas ready to be turned into a project.

So get with the program, an idea management system brings people together from disparate locations, sometimes disparate disciplines but all from a common area of interest. The relationships are easily understood and a “stuck” team can get help when they need it.

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